Tuesday, April 22, 2014

Do’s & Don’ts of Using a Brand Logo

Okay, so you got a registered company, distinctive brand name and even well-amounted finance. So, what do you do next? A unique brand identity of course to ensure that your brand stands out in the market. And, the first thing to create and maintain is your brand logo!

Brand logo is extremely important to make sure that your brand is differentiated and recognised from other competitors that offer the same kind of products or services. It is defined as a symbol or other small design adopted by an organization to identify its brand, products, uniform, vehicles or more (Ref: Oxford Dictionaries.com). More specifically, a logo should be able to project a brand’s personality, style, image or attitude that it wants to be associated with.

But, how do you use it effectively and properly throughout your brand communication items? You can’t just simply put it on your CID and give it a go! For unique brand identity and effective brand awareness, the following are general do’s and don’ts in using your brand logo:


· Logo should reflect who you are and sets you apart from the crowd.

· Maintain the integrity and proportions of the brand logo.

· Maintain the design of the logo.

· Use the correct size logo.

· Use the logo as it is, without breaking it into a few component parts.

· Leave ample room or space around the logo as stated in the brand’s guidelines.

· Use the logo in full-colour against a white background whenever possible.

· Use your brand logo sparingly and clearly in all brand communication materials (from pens to advertisements) for your target audience to see.

· Make your brand logo on the move such as placing on company cars, delivery trucks or other types of vehicles.

· Reproduce the logo with consistent high quality.


· Alter, stretch or condense the logo or re-align any of the logo’s components.

· Add other elements to the logo such as outlines, strokes or dropshadows.

· Crop the logo or align it to the edge of the page.

· Apply other unapproved colours that are not stated in the brand’s guidelines.

· Use the logo as part of a sentence, phrase or headline.

Want to know more on managing your brand? Email us at care@karismakreatif.com or call +604 227 1502

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